World innovation 'WebApp QR 2. 0 '

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'WebApp QR 2.0' ist im Bereich Online-Pflanzenportraits weltweit einzigartig

'WebApp QR 2.0' is the interaction and synergy of advanced technology, innovative features, and especially, multimedia plant information. Scanning QR-Codes with a smartphone means that information is presented to your customers in a very user-friendly way.

What does WebApp QR 2.0 provide?

1) Multimedia information

In order to provide the most comprehensive information available to customers, 1.2 million possible combinations of neighbouring plant have been incorporated. Over 500 Videos are also linked to the corresponding plant varieties. The information is also linked to articles from "Green Sector" magazines. Within the diferent Garden worlds the end user can obtain ideas, suggestions and practical tips. Photos of gardens, landscaping and individual beds are shown. The plant description can also be read to the customer in 6 different languages, if required. Last but not least, plant portraits are available in 11 languages .

2) Innovative functions

The plant portraits can be directly shared with friends through social networks like Facebook and Twitter. You can also save your favorite plants in a Watch list . With the advanced search you can search on multiple plant characteristics, for example flower color. Finally, you can communicate directly with customers via interactive functions. These include a question/answer section, reviews, a newsletter function ("May we inform you when there's a new recipe for this tomato?") and an advisor module where customers can contact an employee in real-time.

3) Ease of use

The plant portraits are optimized for all commercially available smartphone operating systems, this means that you don't need to zoom in to the desired information. In addition, the complete layout is structured like a normal "app", which means the end user can find their way around and knows where to click, right from the start. This "app"-view offers more efficient information processing and very quick load times.